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It’s a new year, and accordingly the resolutions have begun. So if yours is to boost your website traffic via search engines – then Google’s Search Based keyword tool will be a valuable part of your toolset.

Google launched the Search Based Keyword Tool about 12 months ago as a beta service. The aim was to remove much of the guess work in selecting keywords for your AdWords campaigns.

To help advertisers improve campaign performance via the Search Based Keyword Tool – Google have released a 1 minute video guide for the tool.

With this new tool you can get a better sense of what your potential customers are searching for and which keywords you should advertise on.

From what I can see – the release of the 1 minute guide might coincide with the Beta tag being removed from the service (unless it happened a while ago without any fanfare).

Millions of people use Google each day to find products and services by searching on various keywords. This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers.

To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren’t yet included in your AdWords campaigns.

The tool not only proves very handy for building keyword sets for AdWords campaigns, but also for researching keyword in SEO campaigns. For a quick introduction to the tool – enjoy the 60 second guide below.